Tourism

border signsTourism

Individuals, institutions and companies, convention and visitor’s bureaus, related services (such as caterers), transportation providers, airlines, tourism infrastructure, tourism property development, travel agents, and individuals involved in the buying, selling and supplying of services to the tourism industry.

How To Get Involved

By serving on the Tourism Committee, you can participate in grassroots policy development, exchange ideas and information through cross-border communication and collaboration, and contribute to the implementation and advancement of cross-border projects. Contact your co-chairs today!

Arizona Co-Chairs

Sherry HenrySherry Henry
Director
Arizona Office of Tourism
(602) 364-3703
shenry@azot.gov
Felipe GarciaFelipe Garcia
Executive Vice President
Metropolitan Tucson Convention & Visitors
(520) 770-2132
Fgarcia@visitTucson.org

Sonoran Co-Chairs

Javier Tapia CamouJavier Tapia Camou
Coordinador General
Comision de Fomento al Turismo
jtc@vallegrande.com.mx

Antonio Proto EliasAntonio Proto Elias
Director General de Promocion y Eventos
Comision de Fomento al Turismo
(662) 289-58-00
aprotoe@sonoraturismo.gob.mx


Current Action Items

Archived Action Items

Action Item 1

Due Date: June 30, 2013

The Tourism Committee will continue to work with different communities and organizations to enhance the image of the border region, focusing on disseminating accurate information to expedite crossings on both sides of the border.

Tactic A

Due Date: December 31, 2012
0% complete

1) Coordinate annual meetings with potential visitors, organizations and agencies in the Sonora-Arizona region regarding the needs of accurate information and how to properly communicate accurate information on immigration. These meetings will take place in various tourism forums that will be held on both sides of the border including universities of the State of Arizona specifically before Spring Break. 2) In conjunction with U.S. Customs and Border Protection (CBP,) host a workshop to educate and enroll SENTRI and Global Entry applicants in Sonora.

Tactic B

Due Date: December 31, 2012
0% complete

Work with U.S. Customs and Border Protection (CBP) to secure border crossing statistics on a quarterly basis from CBP to be made available to Tourism Committee members.

Action Item 2

Due Date: June 30, 2013

The Tourism Committee will align itself in the competitiveness area that seeks to establish Sonora and Arizona as a competitive global region with diverse economical opportunities.

Tactic A

Due Date: June 30, 2013

To support The Health Services Committee in their action item to promote medical tourism in Sonora and medical services in Arizona. Sonora will develop a guide of medical services and Arizona will compile a list of hospitals currently receiving international patients.

Action Item 3

Due Date: June 30, 2013

The Tourism Committee will work on improving the perception of the region in terms of the security of visitors traveling through Sonora and Arizona.

Tactic A

Due Date: December 31, 2012

Continue to review and develop information for group and individual tourism into Sonora. Each state website will include links with updated travel information on necessary documentation. In the case of Sonora, to promote the Angeles Verdes service that are available for the tourist from Arizona.

Tactic B

Due Date: December 31, 2012
0% complete

Work with the appropriate entities on both sides of the border and the private industry to support efforts such as the Fresh Produce Association of the Americas (FPAA) effort to lobby the U.S. Federal government to have U.S. Customs and Border Protection (CBP) provide adequate staffing at the newly expanded Mariposa Port of Entry (POE) and other POEs that lack adequate agents to deal with the demands of the traveling public.

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Accomplishments

Deepwater PortsWhere: Guaymas, Sonora
What: Deepwater Port Expands Tourism and Trade
Pillars: Trade
In 1959, early AMC accomplishments included a survey of seaports that called attention to Guaymas, Sonora, as a port for future development. In 2004, an AMC Transportation Committee study investigated and assessed the viability of the Port of Guaymas as a potential maritime addition to the Canamex Corridor. In 2008, cruise ships began docking in the now deepwater port.